How to: Writing the all-important food truck menu – Food Truck Operator

The description of a food truck’s menu is an essential marketing component for success, especially if the cuisine is not typical food truck fare. Find out what words and terms you should be using to draw in fans and keep fans coming back.

When it comes to writing a menu, word choice is very important. The words you use to describe food on your food truck menu could entice customers and increase sales if you choose them well, but they could also turn customers off or confuse them if you’re not careful. Below, we break down the key components to menu writing and offer a list of descriptive words for food to get you started.

Words to describe taste

The flavor of your food is what most customers focus on when they are deciding what to eat. How you present the dishes on your menu can help build anticipation, and a good menu description could even convince a hesitant customer to try something new. With this in mind, it’s important to be precise and thorough when choosing words to describe your food’s flavor.

Here are some words that are commonly used to describe food:
Acidic: A food with a sharp taste. Often used to refer to tart or sour foods as well.
Bitter: A tart, sharp, and sometimes harsh flavor.
Bittersweet: A less harsh taste than bitterness. Couples tartness with sweetness.
Briny: Another word for salty.
Citrusy: A bright flavor like that of lemons, limes, oranges, and other citrus fruits.
Cooling: A taste that mimics the feeling